Tata Motors Partners With Adloid For Augmented Reality Experience

Tata Motors, India’s leading automotive brand, unveiled the all-new Safari last month and the company is all set to launch and announce the prices of the SUV on 22 February 2021. The bookings for the premium SUV have also commenced. Customers can book this flagship SUV at a refundable amount of INR 30,000. Before its official launch, clients can have an interactive 3D experience of the new Safari from their gadgets. This is made possible by the Tata Motors partnership with B2B SaaS company, Adloid whose expertise lies in making a 3D visualisation and Augmented Reality (AR) for a virtual shopping experience for the clients.

Carmaker TATA Motors is one of the first brands that created a virtual experience using AR globally by giving a realistic and interactive 3D experience to its consumers. It enables customers to experience the entire SUV virtually using Augmented Reality (AR), from any preferred location. To make the experience more engaging for consumers the new virtual feature also comes with a couple of interactive elements. Buyers of the Tata Safari can now have a real-life experience by rotating and expanding the size of the vehicle, they can look closely and discover the inside and exterior particulars of the Safari with a high level of photorealism. This is made possible by simply scanning a QR code from the brand’s official web site and one can have a real-life show of the automobile at their place of comfort.

Also See: Upcoming SUV Tata Safari launch on February 22

Speaking about the association, Kanav Singla, Founder and CEO of ADLOID said,” Augmented Reality is the integrated part of the future and TATA Safari’s immersive AR experience will lead the auto industry towards digital transformation. We offer a rich digital experience much closer to walking around a real car than any other video or imagery could ever provide. We are looking forward to more association with TATA Motors.”

Prashant Sinha, Co-founder of ADLOID added, “The world has affected a lot during the pandemic and we are really happy in the times of social distancing and hygiene we made the launch of TATA Safari new model a successful one, pioneering immersive digital AR experiences for TATA Safari fans.”

Nikhil Kurian, Head – Digital Marketing, Tata Motors, said, “TATA Motors is bringing back an icon, the Safari in a new Avatar this year. We wanted to leverage the power of digital and new technologies for our customers to experience the Safari virtually at their preferred location with AR. The AR helped us to create an unparalleled buzz even before the car is made available for display and test drives at dealerships. Our customers have adopted this new and innovative way of discovering Safari, with lakh of users interacting with AR since launch. ADLOID has worked together with us to achieve our Marketing Objectives, to deliver an innovative and first industry experience. They have ensured the highest quality and delivered a near real-life experience of Safari with this AR offering, and we hope to create a more emotional experience for car buyers in the coming future.”

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During the nationwide lockdown due to the Covid-19 outbreak, Retailers or Indian Automobile Manufacturers are looking for adopting innovative digital methods, for instance, a contactless medium of selling and prompt customer engagement, increase revenue share, and improve brand awareness along with loyalty. Augmented Reality integrates the real world with the virtual world through smartphones or tablets. The augmented and virtual reality (AR/VR) market is expected to broadly expand in the upcoming years. With such tremendous potential, companies are focusing on this.