Tata Motors offers Ceramic Coating Service for Safari
Tata Motors, India’s leading auto brand has launched a new Ceramic Coating Service for its new flagship SUV – the new Tata Safari. The carmaker says it’s “one of an industry-first service” and ceramic coating will be optional and will be done in-house. Customers can avail of the new ceramic coating service at Rs 28,500 (inclusive of GST) and the service will be available at all Tata Motors authorized dealerships. Usually, ceramic coating is offered by hyper-car manufacturers and in the aerospace industry.
The Tata Safari was launched on February 22 at a starting price of Rs.14.69 lakh (ex-showroom). It is presented in six trims – XE, XM, XT, XT+, XZ, XZ+ and priced between Rs.14.69 – 21.45 lakhs (ex-showroom). In India, the highly awaited 2021 Tata Safari went on sale in February. There is also a new Adventure Persona variant priced at Rs.20.20 lakh (ex-showroom) for the manual and Rs.21.45 lakh (ex-showroom) for the automatic. The new Tata Safari comes with cosmetic updates in exteriors and interiors, but now the company is offering an in-house ceramic coating service for all the trims. This coating service could be especially helpful in the Persona trim which is more meant for adventure.
What is Ceramic Coating?
Ceramic coating, an advanced hydrophilic formulation technology, forms a hardened finish that mixes with the paintwork and instantly enhances the colour coat of a car while also protecting it. Compared to conventional treatments, ceramic coating lasts much longer and helps in shedding debris and grime while protecting the vehicles against animal matter, traffic pollution, solvents, acid rain, etc. The coating also reduces fading by UV rays as it forms a strong crystal-layer and mixes well with the paintwork. Additionally, its self-cleaning properties make it easy to maintain and prevents oxidation and corrosion and offers protection to car materials such as mirror, glass, paint, rims/wheels, vinyl-plastic and leather.
Speaking on the launch of Ceramic Coating Service, Mr Dimple Mehta, Head Customer Care – Domestic & International Business, Passenger Vehicle Business Unit, Tata Motors said, “Besides launching new products we are also focused on introducing industry first service offerings, such as the Ceramic Coating. With the launch of new cars and UVs that cater to evolving consumer demands, customers are now also expecting the best-in-class aftersales service that furnishes these new age products. In alignment with the same, we have collaborated with world-class companies in car care technologies such as 3M, Wuerth, Bardhal and Sikand Stanley BG and SK Car Care to bring in this industry first service in India in house. We are positive that this value-added service along with others will provide paramount vehicle protection as we work to continue to provide the best-in-class aftersales service to our customers.”
Tata Motors is providing additional value-added services for the all-new Safari.
Pentacare Extended warranty
For Safari Tata Motors has launched pentacare extended warranty that has 3 options – 2+1 years/ 1.15 lakh km (whichever comes first ), 2+2 years/ 1.30 lakh km (whichever comes first ) and 2+3years(Pentacare) /unlimited km. The package covers important maintenance services of all critical parts such as the engine and engine management system, transmission system and gearbox, air conditioning system, fuel system, and much more. Furthermore, any breakdown related to the malfunctioning of the clutch and suspension is also covered in the Extended Warranty for up to 50,000 km.
Value Care Maintenance Contract
Tata Motors has also launched a pan India maintenance service plan for the new Tata Safari. This plan guarantees protection against unexpected repair cost and provides substantial savings through protection against inflation & price volatility of lubricants during the functioning of the vehicle. One can choose from the three options namely Value Care Gold, Value Care Promise to Protect and Value Care Silver and can avail a variety of services such as oil replacements, unexpected wear and tear repairs for vehicle parts, consumables, service parts and regular servicing of the vehicles at stipulated & recommended periods.
Safari can be made even more appealing with the in-house ceramic coating service launched by Tata Motors. Only Safari owners can avail of ceramic coating service as of now. Tata Motors plans to extend this service to other models in the future. Prices would vary depending on the segment.